Founded in 1886, Arsenal Football Club is a premier English football club with a rich history of success and numerous titles. Currently leading the English Premier League, Arsenal Football Club is recognized for its outstanding performance and legacy.

This partnership provides an exceptional opportunity for ZC Rubber to showcase its tyre brands and unwavering commitment to global customers. Through captivating LED field ads, prominent presences on official social media platforms, thrilling player interactions, and official club gifts, ZC Rubber aims to effectively communicate the essence of its brands to football enthusiasts and fans worldwide.

The company will also organize exclusive events for its distributors and partners, offering them the unique opportunity to experience the excitement of live football matches at Emirates Stadium.

This partnership highlights the company’s further ambitions for globalization, standing alongside with valued customers and partners, and dedicated to increasing its market share with premium products featuring safety, value, and excellent performance. Beyond that, the company shares a common vision with Arsenal for sustainable development towards a green and sustainable future.

Juliet Slot, Arsenal’s Chief Commercial Officer, said, “We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals including our front of shirt sponsorship with Emirates. There’s never been a better time to join Arsenal and it’s great to have ZC Rubber with us on our journey.”

Henry Shen, Vice President of ZC Rubber, stated, “We are delighted to be named as the official partner for Arsenal. This partnership provides a fantastic opportunity for us to showcase ZC Rubber’s tyre brands and our commitment to global customers. It is our first time to take part in this global campaign with such a well-known club in Premier League enjoying long history and high reputation. Through this collaboration such as field ads, official social media, and player’s interactive events, we aim to enhance our brand awareness in global markets. We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”

-ENDS-

Notes to editors

About ZC Rubber

Please see here for more information about ZC Rubber.

Contact: marketing@zc-rubber.com

About Arsenal

Please see here more information about Arsenal.

Contact: communications@arsenal.co.uk

As the latest flagship tires from ZC Rubber, Goodride Solmax 1 boasts improved quietness, grip, and handling thanks to a complete tire structure upgrade featuring advanced core technologies of the company. It has received the TÜV SÜD Mark in the last year.

The driving experience includes safety and performance modules. The Goodride Solmax 1 was tested in the safety module for Brake & Avoid and Slalom Dry, and in the performance module for Handling, Performance Oval, Car Control, and Slalom Dry.

Goodride Solmax 1 received positive feedback from participants. It showed its significant grip and handling, with low noise and high comfort and was rated as balanced high performance tire.

“This driving experience event is a unique opportunity for our customers to experience the performance, features, and handling of Goodride Solmax 1. We are proud to showcase our flagship tires with ZC Rubber’s core technology. We are committed to continuing to deliver high-quality tire products that meet the high standards of customers in European market.” ZC Rubber said.

Mr. Shen Jinrong, Chairman of ZC Rubber Group, highlighted the company’s achievements in 2022 and its goals for 2023. According to Mr. Shen, 2022 was a noteworthy year for ZC Rubber since it witnessed the company’s continuous growth despite the global economic downturn.

Mr. Shen Jinrong, Chairman of ZC Rubber Group

“Both our revenue and growth rate are on the rise. It is a remarkable achievement that encourages us to advance farther.” Mr. Shen said. ZC Rubber was ranked Top 8 among global tire companies last year, moving up one spot from the year before.

The flagship passenger car tire lineup launched in both China and international markets (Westlake ZuperAce Z-007 and Goodride Solmax 1) was an immediate success with our customers from its launch. Based on the latest technology, the two tires have received TÜV Mark issued by TÜV SÜD and proven to be as high performance as some of the most renowned international brands. For bus and truck tires, ZC Rubber has also made every effort to keeping up with customers’ increasingly dynamic needs from design and development to manufacturing.

The pursuit of products by ZC Rubber fuels the continued growth of China’s tire manufacturing industry. The company has further encouraged quality improvement as it’s been escalating smart manufacturing, especially in its newly-built Future Factory.

Mr. Shen also outlined the future plan of ZC Tianjin, “We intend to make ZC Tianjin one of the Top 3 non-highway tire plants in the world, the largest in Asia, and a green and ecologically friendly facility.” ZC Tianjin is supporting the further expansion of ZC Rubber’s product ranges and brand portfolio as its strategic non-highway tire production base. As of right now, ZC Rubber is the leading tire manufacturer in China with the broadest range of products.

“In the coming new year, ZC Rubber will embrace the brand enhancement strategy as a consistent corporate strategy. ZC Rubber will establish a frontier technology research center to support the R&D efforts while advancing digitization to improve product quality in support of this goal. We have the responsibility and ability to revitalize the Chinese tire industry.” Mr. Shen said.

Commitment and Support for Customers

Mr. Ge Guorong, Senior Vice President of ZC Rubber Group, called on the ZC Rubber family to move firmly forward with the company’s support in product research and development, supply chain, technical services and quality assurance to achieve high quality development.

Mr. Ge Guorong, Senior Vice President of ZC Rubber Group

Product is the foundation of distributor business and the key to high quality development. According to Mr. Ge, three criteria will be prioritized in the creation of ZC Rubber’s upcoming products: suitable application, stable quality, and  various products. In addition to product upgrades, Mr. Ge pledged to enhance the supply chain and give distributors more effective channel support.

“Our world is rapidly changing. It is crucial for us to be open to changes, maintain growth based on technological development and keep innovating. The increasing fragmentation of channels forces us to rethink how we allocate resources. Hopefully our distributors and partners meet the challenges and changes head-on with us, take appropriate action in a timely manner, and provide more values to users.” Mr. Ge said.

In 2023, ZC Rubber will strive to make greater success with customers and partners and craft a better future with high quality development.